{"id":88,"date":"2022-06-02T10:23:00","date_gmt":"2022-06-02T09:23:00","guid":{"rendered":"https:\/\/freelancingintotheunknown.com\/?p=88"},"modified":"2022-06-07T10:51:30","modified_gmt":"2022-06-07T09:51:30","slug":"how-much","status":"publish","type":"post","link":"https:\/\/freelancingintotheunknown.com\/?p=88","title":{"rendered":"Deciding Day Rates"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">So, early doors is one of the hardest questions &#8211; exactly how much is the right amount to charge as a day rate?!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Like many people, I\u2019ve worked with a few consultants over the years and always had a fascination with the resulting invoices and what a) people charge and b) what organisations are willing to pay. I guess both of these speak to the fundamental curiosity of c) perceived value for money. And I\u2019ve seen a whole spectrum so far!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also, I\u2019ll be the first to admit I\u2019ve always looked at day rates and thought \u2013 <em>\u201chow much?! How can you justify that?!!\u201d <\/em>Part of my horror\/fascination was always feeling that I only got a tiny % of that, comparatively, as an employed member of staff. And therefore, they must just be taking the absolute mickey. Full disclosure, I should perhaps also mention that I don\u2019t think I\u2019ve had the greatest experience with consultants generally. No huge horror stories, just never really coming away feeling like it was fantastic.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So, it\u2019s an uncomfortable truth that I now have to look at exact question for myself and make my peace with the outcome.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">So what am I trying to do?<\/mark><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">My original goal when I started to think about this was establishing a day-rate I can use throughout the year to understand how to cost work. However, as I\u2019ve scribbled more and more calculations and added more and more question marks, I think I realise my goals are actually:<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li>Establishing a day-rate I can use throughout the year to understand how to cost work<\/li><li>Ensuring I bring in at least what I can in paid employment to try and maintain my\/my family\u2019s current finances<\/li><li>Bonus aspiration \u2013 try and do number 2 in less days than I do now. With two small children, I\u2019d like to try and work only 3 days a week, and wherever possible, minimally over school holidays (remind me of this in 6 months\u2019 time so we can all cackle at my naivety, okay? Okay)<\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">But \u2013 how on earth do you approach it? I tried a few routes to see what the results were and here\u2019s a walk through of where I\u2019ve got to so far\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">First Go &#8211; Benchmark Employment<\/mark><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">First go \u2013 start with a wage because that must be a good benchmark, right? If my goal is to replicate at least a decent employed wage, then I\u2019ll start there and see how that works. I\u2019ve also got a complex about appearing greedy (see earlier point about my reaction to other people\u2019s day rates earlier in my career.) So at least this approach is grounded in real life.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Well, if you start with a \u00a340,000 job at 4 days a week, when you pro-rata it down, it equates to \u00a332,000 annually. That breaks down to \u00a32,700 ish monthly or \u00a3628 a week or \u00a3157 a day (if I keep to 4 days).<br><em><strong>So a day rate of \u00a3157, right?<\/strong><\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But before I committed on that one, I\u2019d already started appreciating (and having to shell out for in some cases), things that an employer would otherwise take care of. By no means complete, but here\u2019s some of the things that an employer covers that maybe you haven\u2019t always considered e.g.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Devices (laptop, phone etc)<\/li><li>Digital services (Microsoft 365, cloud storage, Zoom account etc)<\/li><li>Space\/Furniture (desk, chair, laptop riser, or rates for flexible working spaces etc)<\/li><li>Utilities (gas, electric, water etc)<\/li><li>Liability (hello professional indemnity insurance! Potentially also contents, income protection etc)<\/li><li>Marketing (website, web hosting, blog, social media etc)<\/li><li>Support functions (HR, legal, admin, marketing, finance etc)<\/li><li>Memberships (Chamber of Commerce etc)<\/li><li>Training and development<\/li><li>Holiday and sick pay<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">And don\u2019t forget, that\u2019s gross income because now you\u2019re liable for the tax, national insurance and pension contributions that your employer previously sorted. I\u2019ve also now appreciated that my employer added a generous extra % on my pension contribution, which, if I want to continue now lands with me.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">While I\u2019ve tried a basic cashflow for the year ahead, it\u2019s clear there a load of costs that I can\u2019t forecast well enough right now. There will also inevitably be quieter periods, or even stretches of time without work between contracts that you need to guard against. The bottom line is it\u2019s not enough to simply break an annual wage down into a day-rate covering every available work day.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">On top of that, arguably the key thing an organisation gets from a consultant is specific skills that fit a specific need. Most don\u2019t need that support on an ongoing basis (to warrant a permanent paid role), instead they need a short-term specialist to support with a discrete piece of work. The level of efficiency offered in terms of sourcing, screening and initiating a consultant contract for a very focused time period adds a premium to the cost. Not least when you consider the lack of certainty that the consultant is facing in order to offer their availability to clients a year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Verdict = \u00a3157 is definitely not enough<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">Second Go &#8211; Let the Internet Tell Me<\/mark><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Second pass \u2013 Google it! A few people\/organisations recommend an approach of a basic salary with say a 30% on top to cover the additional costs (see <a href=\"https:\/\/www.ellwoodatfield.com\/event\/how-to-calculate-out-your-day-rate\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ellwood Atfield&#8217;s article<\/a>). So if I take the \u00a332,000 annual created earlier and add in an extra 30%, it gives me \u00a341,600.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now I want to be realistic, and keep at least 6 weeks holiday, which only leaves me 46 working weeks in the year.  So at 46 weeks working = \u00a3904 a week, or <strong>\u00a3226 a day (for 4 days a week)<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, given my pension contributions alone (to match my most recent employment) would cost 12% it\u2019s already squeezing that uplift down to 18%. I also went back to that earlier point of how unlikely it is to have consistent work and income through the whole year. So I\u2019d likely need to revise my \u201cworking days\u201d down considerably for safety. At the moment the figure only includes  a standard annual leave allowance of 6 weeks not working through the year, equivalent to working 88% of the year. It feels safer, not to mention more realistic that especially this early on, I might be looking at more like&#8230;.60%?!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Verdict = \u00a3226, but feels unlikely to cover costs<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">Third Go &#8211; Benchmark Real People<\/mark><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If in doubt, find out what everyone else is doing!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I\u2019ve got a number of friends and family who have worked for themselves before or currently, and a number I was brave enough to ask directly.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p><em><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-black-color\">Ready to cough into your coffee? The range was \u00a3240 to a spectacular \u00a31,000 a day.<\/mark> <\/em><\/p><\/blockquote><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Fascinating and enlightening, although it needs to be taken with a bucket of salt as the roles ranged not only in qualification and experience level but also across industries, demand etc. Since I\u2019m going for non-profits as well, I\u2019m also cautious how this affects the scale and there was a theme of people having a wider day rate scale e.g. \u00a3400 &#8211; \u00a3600 and offering non-profits at the lower end. I\u2019m also conscious of starting out and needing to build a portfolio and reputation, while not undervaluing my services. Based on iteration 2, I\u2019m not even making it into the bracket of all other freelancers I\u2019ve come across so far, which does suggest it\u2019s an undervaluation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also, as much as I\u2019m suffering from imposter syndrome, I do recognise I\u2019ve got over a decade of experience in this field, with some significant strings to my bow, not least senior management experience and national recognition for some of my work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Verdict = arguably somewhere between \u00a3240 &#8211; \u00a3500 from my skill set, qualifications and experience.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">Fourth Go &#8211; Benchmark on Real Work<\/mark><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fourth attempt &#8211; calculated punt. Based on what I\u2019d learnt from my research and calculations so far, I applied these in real life. Taking on a piece of work that equated to 3 days for \u00a3750 = \u00a3250 a day, and getting a total sum piece of work for \u00a36,000, enabled me to work backwards planning the number of days I would offer for it, coming out at 15 days<strong> <\/strong>= \u00a3400 a day. <strong>So between these projects, the average day rate is \u00a3325<\/strong>. My plan is to track my work through these projects and keep it under review to see what the final figures come out as.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Verdict = \u00a3325 but its a very small sample size<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-luminous-vivid-orange-color\">Final Verdict<\/mark><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Final verdict then, seems to be that I\u2019m going with <strong>\u00a3300 as a starting point<\/strong>, as a calculated punt of benchmarking against competitors, availability of funds\/work, what I offer, attempting to replicate an employed wage and it boiling down to being a pilot period to see how this works out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I aim to log the work I do and the income it brings over this year, and boomerang back to see if I was anywhere near on the money!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So, early doors is one of the hardest questions &#8211; exactly how much is the right amount to charge as a day rate?! Like many people, I\u2019ve worked with a few consultants over the years and always had a fascination with the resulting invoices and what a) people charge and b) what organisations&#8230;<\/p>\n","protected":false},"author":1,"featured_media":98,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[9],"tags":[13,11,15,12,10],"class_list":["post-88","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-start-up","tag-charity","tag-consultant","tag-founder","tag-freelance","tag-start-up-2"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"So, early doors is one of the hardest questions - exactly how much is the right amount to charge as a day rate?! 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